- To restore a free-flowing and pristine Ganga, and thereby protect India’s diverse culture, traditions, spirituality, physical livelihood and heritage.
- To safeguard the river’s natural, undisrupted flow and restore acceptable environmental flows where obstructing structures are already present.
- To make the river clean enough to drink by all, which means that the river is completely separated from all liquid waste, solid waste and eventually all treated wastewater.
- To provide responsible and sustainable solutions that ensure our future generations inherit the best planet we can give them.
- To include all people in the common cause of restoring Ganga, regardless of their race, gender, caste, creed, economic status or nationality.
- To work together and unite in our diversity in order to accomplish any goal set forth.



