Issues:
1. People Must Be Motivated to Care: The perceived failures of the Ganga Action Plans coupled with a lack of awareness of water stewardship and the importance of curbing polluting behaviors such as garbage and body dumping, over-prolific religious offerings, and open defecation, has led to increased pollution levels as well as a baseline of antipathy that has enabled gross corporate/industrial violations of the Water Pollution Act and similar laws to go unpunished.
Solutions:
1. Intelligent Communications: Publicly-accessible and well-publicized time tables and a daily-updated website, featuring videos, photos and people’s own stories regarding the revitalization of the Ganga River system. Such interactive, real-time outreach, augmented by education in schools and through rural public forums, can allow everyone to see and be the change